About Us
WIX Cozy Homes is a homegrown artisanal brand that promotes self-care through natural aromatherapy.
Created out of passion for arts and crafts, it started in November 2019 as an online shop. Three variants were initially launched - the Warm Hugs, Morning Dew, and Sunshine Kiss. All of which were hand-poured using premium clean-burning ingredients - soy blend wax and phthalate-free fragrance oil. Everything is mindfully crafted in small batches by local artisans from Quezon Province to maintain quality and reflect intentionality in every piece.
In 2021, the brand expanded to the mainstream market with its partnership with the Go Lokal Initiative of the DTI. The entire candle line has grown into more than 50 seasonal & regular variants and the product line expanded to other home fragrances like Reed Diffusers, Room and Linen Spray, Scented Alcohol, Wax Melts and Water-based Humidifier Oils.
Wix is now a proud merchant partner of Kultura and Okada Manila. After 5 years of hard work perfecting our products and services, we are grateful to reach more and more customers with shared love for wellness and Filipino craftsmanship.
WIX Core Values: Natural | Sustainable | Authentic
Founder's Story
Sarah started candle-making to cope up with her stressed-related alopecia. It served as her therapy and emotional outlet for personal struggles. To fund her raw materials, she decided to create an Instagram account for her candles and secretly opened an online shop in Nov 2019. WIX started in their home kitchen with the initial capital of P20,000.00. When the global pandemic was announced in March 2020, her brand slowly gained traction, hence, her decision to turn her passion into a full-time business.
Scented soy candles become so popular during the lockdown. Their clients are mostly work-from-home individuals, students doing online classes, and homemakers. The product that help her cope during her lowest moments served as an instrument to help others during this unprecedented times.
From a one-woman team the brand grew and flourished into what it is today. For Sarah, WIX is more like a passion project than a business. She believes that candle-making keeps her grounded and advocating for mental health awareness and female entrepreneurship through natural aromatherapy gives her a deeper purpose.